The Lessons and Benefits of Discomfort Spring of 2020, we were in the middle of the pandemic. I love spring, but social distancing limited outdoor fun, and frankly, the whole family had cabin fever. My daughter decided to get a slip-and-slide for our seven-year-old. She connected it to the backyard hose, and I couldn’t pass up the chance for a
“Build it, and they will come,” does not work with websites. It may have worked for the 1989 sport-fantasy drama, Field of Dreams with Kevin Costner, but not for website traffic. When we’re clear about our message and who we serve, we create relevant content that benefits our audience. We promote our website information through campaigns, social media micro-content, or
25 Opt-in Ideas to Grow Your Email List Attract Your Audience With 25 Amazing Opt-In Ideas and Grow Your Email List. We want to grow our email list, but sometimes we’re too close to our work to choose a free offer for our audience. We want to start a conversation with the people we want to serve, but we overthink
Don’t you love apps? Heck, I remember when apps became a thing. I was transitioning from a Blackberry to a Smartphone. My colleagues would ask me, “So…what apps do you use?” Now, we can’t seem to get through a day without an app. If you haven’t used apps for Instagram, then this is for you. I’ve discovered some fun and
Ready, set…action! Don’t let a video camera stop you from connecting with others. 5 Reasons You Should Choose Video Marketing Video attacks an audience. Video is easy to consume. Video lets you share your authentic self. Video outperforms images. Video gets better organic reach! Instagram is highly visual, so it’s a perfect platform for video. Create up to
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