If you want to reach your highest potential, you must set specific goals for every area of your life. Can you think of a celebrity or influential person who achieved success but neglected their health or relationships? Unfortunately, we all can. Motivation and organizational skills aren’t enough to realize our personal and professional dreams. We need intentionally written goals for
We love to consider ourselves relevant, but I’ve learned it takes effort to remain relevant. Why is it important? Make an effort to understand people, and you’ll develop the empathy needed to improve your relationships. When we’re relevant, we’ve put ourselves in the other person’s shoes, and that leads to effective communication. Without it, we lose our influence.
Determine Your Client’s Awareness Level Client awareness is understanding whether your audience considers your product or service a present need. They may not know they need it. For example, I may not know I need a particular vitamin until someone explains the overall health benefits. If your product or service requires an explanation to buy, it may take longer to
The Lessons and Benefits of Discomfort Spring of 2020, we were in the middle of the pandemic. I love spring, but social distancing limited outdoor fun, and frankly, the whole family had cabin fever. My daughter decided to get a slip-and-slide for our seven-year-old. She connected it to the backyard hose, and I couldn’t pass up the chance for a
“Build it, and they will come,” does not work with websites. It may have worked for the 1989 sport-fantasy drama, Field of Dreams with Kevin Costner, but not for website traffic. When we’re clear about our message and who we serve, we create relevant content that benefits our audience. We promote our website information through campaigns, social media micro-content, or
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