We love to consider ourselves relevant, but I’ve learned it takes effort to remain relevant. Why is it important? Make an effort to understand people, and you’ll develop the empathy needed to improve your relationships. When we’re relevant, we’ve put ourselves in the other person’s shoes, and that leads to effective communication. Without it, we lose our influence.
Determine Your Client’s Awareness Level Client awareness is understanding whether your audience considers your product or service a present need. They may not know they need it. For example, I may not know I need a particular vitamin until someone explains the overall health benefits. If your product or service requires an explanation to buy, it may take longer to
The Lessons and Benefits of Discomfort Spring of 2020, we were in the middle of the pandemic. I love spring, but social distancing limited outdoor fun, and frankly, the whole family had cabin fever. My daughter decided to get a slip-and-slide for our seven-year-old. She connected it to the backyard hose, and I couldn’t pass up the chance for a
“Build it, and they will come,” does not work with websites. It may have worked for the 1989 sport-fantasy drama, Field of Dreams with Kevin Costner, but not for website traffic. When we’re clear about our message and who we serve, we create relevant content that benefits our audience. We promote our website information through campaigns, social media micro-content, or
25 Opt-in Ideas to Grow Your Email List Attract Your Audience With 25 Amazing Opt-In Ideas and Grow Your Email List. We want to grow our email list, but sometimes we’re too close to our work to choose a free offer for our audience. We want to start a conversation with the people we want to serve, but we overthink
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