Permission to Approach Social Media Differently
I was attending a conference in the middle of the Periscope buzz.
One of the presenters insisted everyone needed to be on Periscope.
People grabbed their phones and downloaded the app.
Periscope recently said farewell.
Social media can be difficult for content creators.
A few years ago, you could be active on every social channel; now that’s impossible.
It’s hard to split your time across multiple platforms trying to find more followers.
Let me suggest a different strategy and stop chasing vanity numbers.
7 Tips to Increase Engagement
Social media is one of the most powerful communication tools.
You can connect with your audience through Facebook, Twitter, LinkedIn, Pinterest, Instagram, and more.
You can generate leads through social media using written content, videos, contests, and more.
But here’s the key; strive for engagement, not followers.
Watch the video for tips on how to increase engagement.
1. Who Is Your Audience?
The more we learn about social media, the more we learn that people on various platforms are quite different.
They have different goals, wants, needs, and desires.
The first step is to understand your target audience and determine what platform you should build.
Here is a list of things you should consider with suggestions.
- Are you business to business (B2B)?
- Linkedin, YouTube, Twitter
- Are you business to consumer (B2C)?
- Facebook, Instagram, YouTube
- Are you comfortable with creating videos?
- YouTube, Livestreams
- What is your audience’s age demographic?
- Older Facebook and Younger Instagram
- Does gender matter?
- If you target women, appeal to women in your copy.
2. Share Content Without Being Creepy–Share Value
The best social media strategy is to share valuable content.
If done right, this builds trust and your followers will see you as an authority.
That means more shares and higher engagement.
The reason is simply, mental triggers.
Here are a few mental triggers.
If you can’t remember these mental triggers, remember this, value precedes engagement.
3. Leverage Your Social Media Profiles
Here are five tips to help you leverage your social media profiles.
- Have a clear description that lets potential customers know how you can help.
- Help them understand what you have to offer.
- Evoke empathy as you share a bit of your story.
- Make your profile about them and not about you.
- Provide a call to action with a helpful resource.
Be sure to update your profile photo periodically.
Click the Image and Take the Quiz
4. Create Content
Experts, influencers, professional bloggers, and large media companies are all vying for online attention.
But social media is about real conversations.
If you create valuable content, it will attract an audience willing to read what you write.
Start a conversation, and don’t forget the art of story-telling. People love a great story.
Create anticipation by posting regularly on Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.
5. Respond and Engage With Your Audience
Engagement is measurable and the best metric to track.
Metrics like followers, reach, and impressions generate a false sense of confidence.
What do I mean by reach and impressions? Sprout Social explains these terms.
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not.
Stimulate engagement by liking, replying, and sharing. You’ll draw people into a meaningful conversation.
6. Schedule or Post LIVE?
Consistency creates a strong relationship between an audience and brand.
Posting directly to your social media profile is great. It allows you to be spontaneous and share real-time events or highlights.
But, sometimes it can be difficult to keep up with spontaneous posting.
That’s where tools can come in handy. They help you aggregate your posts.
You’ll always have something ready and never miss a posting opportunity.
7. Check Your Analytics
Every major social channel offers analytics.
Take time every month (depending on resources and time) to check your analytics.
Look back at how your posts performed.
This information allows you to create your next month’s content calendar based on what your audience wants.
Bonus Tip for Social Media Marketing
Hashtags are a great way to niche down a topic.
Hashtags make it easy for web users to browse certain content.
Your hashtags can be topical or by categories, such as productivity, copywriting, or marketing.
The best way to ensure new viewers is to use different hashtags on your social media posts.
Social media doesn’t have to be a painful process.
Decide which platform is best for you, and go deep.
Go for engagement, make new friends, and find potential customers.
Digital Strategist and Certified Copywriter