Rebranding Wasn’t Easy, But I Had a Virtual Hero

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Paid ministry comes and goes. After decades of ministry work, I didn’t want to return to a traditional corporate job.

I had a firm belief that work shouldn’t compromise your health, values, or dreams. But dreams are lost in today’s overwhelmed 9 to 5 culture.

Did you know I used to sell physical products–botanically-based cosmetics. I loved the products, but the business model wasn’t right for me.

The experience, however, taught me a lot about sales, I met and networked with many business owners, and I volunteered at the Chamber of Commerce.

During the recession in 2007, I launched and co-hosted a radio talk show called BizTalk. We interviewed local businesses providing them with free advertisement.

I sold airtime, wrote copy, and even recorded the commercials. Heck, that’s what you do in a small town to keep things going when the economy tanks.

 

Yesterday’s Experience Wasn’t Enough to Succeed Online.

When I decided to launch a website, I thought my experiences would translate easily into the online space, but there was so much I didn’t know about the virtual world.

Back then, I still lived in Redding, CA. When I reached out to the Small Business Development Center, they asked, “How do you plan to monetize the site?” Mone-what? I responded.

I launched my site, but I was so green.

I knew I had to align myself with people who had gone before me, but who?

I searched online. Regrettably, I bought expensive and terrible courses.

One day, I came across Social Media Examiner. They were having a virtual summit. Back then, they didn’t have their annual physical conference in San Diego.

The summit introduced me to some amazing thought leaders. I aligned myself with experts like Marie Folio, Amy Porterfield, and joined Michael Hyatt’s Platform University in 2013. My “with who” list became longer than my to-do list.

 

 

A 5-Year Blogging Struggle Led to a Sabbatical.

I was blogging every week, but I had no idea what to do next. I didn’t have a framework or a scalable plan.

It was in Michael Hyatt’s membership forum that I saw this guy Jonathan Milligan. He was everywhere, helping, supporting, and sharing knowledge. Who is this guy? Does he work for Hyatt?

That was my first connection with Jonathan—a connection that eventually marked my life and helped me move forward in my business with confidence.

Jonathan, with his calm demeanor, taught step-by-step processes helping bloggers go fulltime. Jonathan’s membership had different educational levels so no one felt overwhelmed or under-challenged.

I joined his membership community, but I soon realized my premise or core message was wrong, and I had to start over.

Sometimes the answers we seek aren’t found in managing but in surrendering.

Exhausted, I decided to take a break–a two-year pause.

 

 

Rebranding Wasn’t Easy, But I Had a Hero.

“So now that you quit blogging, are you planning to do something else?” my husband asked.

“Quit?” I snapped back. “Who said anything about quitting?”

In my husband’s eyes, I had quit, and that ticked me off. I don’t quit. I couldn’t quit. I had too many ideas.

Have you scribbled ideas on post-it notes and then–nothing. I pasted so many around my desktop; I created a yellow sticky frame.

I had a sticky mess–ideas, ideas–no execution.

My two-year blogging sabbatical gave me time to think about my relaunch with a new brand identity, Resilient Creatorbut starting over seemed arduous. 

By now, I had become a certified copywriter, and I realize that I wasn’t the only one who struggled with clarity. My pain would be someone’s gain.

I took a deep breath, sat up straight in my office chair, and fired up my computer to begin again. I was ready to relaunch a passion-driven, work-from-anywhere online business to help people solve one specific problem–online content strategy. Ironic, right?

I was still a member of Jonathan’s membership site, so I started over–module by module.

At home or out of town, I kept training because Jonathan had the qualities and achievements that I aspired to develop. Whenever I was stuck, I’d get answers from one of Jonathan’s Facebook LIVE calls. He became my virtual hero.

 

 

Meet Jonathan Milligan

Jonathan | Wife Charity | Marisa

That’s the whole reason I traveled to Florida in June of 2019 to attend Jonathan Milligan’s Blogging Your Passion Live. I knew if anyone could help me relaunch, Jonathan would help me flesh out ideas. 

It was amazing meeting him and his wife Charity face-to-face. Although he’s really tall (or I’m really short) I managed to hug his neck. The conference felt like a family reunion. It was encouraging, and I learned so much in two days.

Jonathan is the most genuine and generous entrepreneur I’ve met. He’s a gifted online expert and teacher.

He’s been blogging and running online businesses for over a decade, and he’s taught hundreds of others how to leverage their blog and create a sustainable business.  

Jonathan helped me expand my business vision. I walked away with a clear plan, doable strategies, and the motivation to take bold steps. I believe the revenue I’m able to generate today, is the result of Jonathan’s content and training. 

In business, we learn to accept failures as part of success, but we don’t have to do it alone. When a mentor helps you recover from a setback, you realize the power of influential leadership. Here’s the great news, we can all become influential leaders.

 

 

Your Message Matters!

Jonathan’s new book, Your Message Matters will be released in October 2020. I would highly recommend you preorder a copy from Amazon.

Whether you struggle with a marketable topic, vision, a business plan, or even technology Jonathan will help you scale your business.

Consider him your online business coach. No hype or false promises but honest and practical support to build a sustainable business.

But you don’t have to wait until October to get started. I’ve got some fantastic news!

 

 

Your Message Matters 2020 LIVE Virtual Conference

Blogging Your Passion 2019 Event

I was excited to attend Jonathan’s conference again this year, but with the current health crisis restrictions, he was unable to hold the conference in Jekyll Island as planned. 

While I was looking forward to learning with everyone in-person this June, I was thrilled to hear that Jonathan decided to continue with the conference as a live-streamed event!

Your Message Matters 2020 will be an awesome two-day conference, held totally online, on June 18-19.

Jonathan will teach his practical, step-by-step system of building an online business that matters, and he’ll be adding a few extras. There will be time to chat with other attendees, workshops so you can implement your ideas, get your questions answered, and make real progress toward your goals.

No hotel, no flights, and no travel headaches! A conference from the comfort of your home is an added bonus. 

General admission is only $197, but I got the VIP ticket for $297.

For a hundred dollars more you get some sweet perks (extra workshops with Jonathan, some cool swag mailed to you ahead of the conference, and recordings of all the sessions.) You’ll want to hear the content over and over again–it’s that good. The four additional workshops make the VIP option a no-brainer. 

VIP Workshop 1: Launch Your Website

VIP Workshop 2: Easy Content Creation

VIP Workshop 3: Grow Your Email List

VIP Workshop 4: Craft Your Book Idea

 

My personal review of Jonathan’s events–5 Stars!

Click this link for more information.

 

Wanna Come Along?

Don’t miss this virtual event on June 18-19. CLICK HERE and hear attendee feedback from last year’s event. Yep, that’s me on the right. 

Registration just opened up, so grab your ticket now.

I know you’ll walk away with the focus, strategies, and the step-by-step plan you are looking for to build your audience and get your business up and running quickly.

We’ll have plenty of opportunities to hang out and network, let me you’ve registered. I’ll look for you in the VIP “room!”

Story in Video

See you there!

Marisa Shadrick
Online Content Strategist and Certified Copywriter
Disclosure: The above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service.

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