How to Give Your Business a Clear Identity

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“Can I see your ID?”
When someone asks me that I’m either traveling or caught speeding.
Our entire existence is the sum of our name, address, and mugshot.
But that’s not our identity. We’re more than that, so let me ask you this.
Who are you?
Don’t think of a job title or role. Those come and go, but you remain, and it’s what sets you apart from everyone else. It’s who you are at the core. It’s your values, beliefs, and perspectives.
Your work becomes an extension of who you are, so why shouldn’t your business have an identity. Some call it clarity, but let’s personify it. What are its values, beliefs, and perspectives? What’s its mission or future aspirations?
Having a clear identity leads to resilience both in life and in business.
Negative people and life’s events won’t sway you because you are stable in who you are as a person.

Here are 7 questions that will help you give your business a clear identity.

1. What is the purpose?
Why should it exist? Is there a void somewhere? Is there a piece that’s missing, and what do you bring to the table?
2. Why is it important?
Dig deep into the core of who you are and find your motivation. What you discover will carry you day by day when things try to derail you. It will help you to push forward and gain momentum.
3. Who will you help?
Who are the people that need what you have? Be crystal clear. Imagine sitting at the kitchen table, having coffee with your ideal client avatar. What do they need or struggle to achieve?
4. How will you help them?
What do you do best? Do you like to speak or teach? Will you coach individuals, write a book, or start a podcast?
5. When will you begin?
It’s not enough to plan. It would be best if you got into motion. Motion brings momentum, and it’s much easier to steer a car that’s moving than one that’s parked. Watch out for the “P” cousins, procrastination, and perfectionism.
6. Where will you show up?
Will you show up on Facebook? Or maybe you’d like to try YouTube. In the end, it depends on where your audience hangs out.
7. How much time will you invest?
If you work a fulltime job, align your work according to the time you allow. You can do a lot with 5 to 10 hours a week.
Clarity will help you make better choices and develop resilience. It’s a rhythm that aligns with our identity.

Stay Resilient

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