When small business owners spend time and money to market products and services, they expect results. But when it fails to bring the expected revenue, what next?
Most overlook niche clarity that could lead them to their perfect (client) avatar.
In this video, my friend, Lana Waters, explains how being close to your perfect avatar is not enough.
She candidly shares her “epic failure” that uncovered the key to lasting success.
Lana Waters: copywriter, business and marketing coach, magazine publisher, ‘product launcher,’ and a launch strategist who loves to write a compelling email, launch, and sales copy and to help people have epic launches!